Shine On 2023 Brand Campaign "Obstacles"
Our new brand awareness campaign continues the storytelling of last year's "Obstacles" campaign which builds on the theme that everyone deserves the opportunity to ignite their true potential. It highlights youth homelessness, employment struggles, physical and mental health issues, and shows the Y is a safe place that provides support, positivity and guidance, and allows people to let their potential shine.
TV Commercials
Keep an eye out for our TV commercials on: City TV, Sportsnet, CTV, Global, OMNI, Stack TV, CP24, and CBC Gem.
Long-Form Ad (2:37)
Programs for Everyone (30s)
Housing Programs (30s)
Employment Services (30s)
Radio Ads
Listen for our radio ads and during your favourite podcasts.
With hundreds of programs and services, see what you can achieve at the Y.
From youth shelters to job training, mental health counselling, and beyond, the Y offers hundreds of programs that empower people to shine their brightest.
Billboards & Transit
Watch for our ads on billboards, buses and subways across the GTA.
Digital Ads
Keep your eyes open for our digital ads on a device near you!